Just found an interesting infographic highlighting key factors of the importance color plays in branding.
Integrating your brand colors in your logo, website's landing pages, product, and more will help you achieve the greatest IMPACT and BRAND RECOGNITION.
see the infographic below.
http://blog.marketo.com/blog/2012/06/true-colors-what-your-brand-colors-say-about-your-business.html?goback=%2Egde_66325_member_254288972
Here are some valuable FREE downloads to help you with your social media presence and content.
Two Great Free Guides on Creating Highly Shareable Content
I just love getting FREE stuff, especially when it is so USEFUL and RELEVANT! See the links here to get your ebooks and continue your marketing efforts with fresh, targeted content to get better results with your social media.
1. How to Build and Operate a Content Marketing Machine. Learn how to develop and refine your content plan, generate engaging content, get your content produced and distributed, and analyze your content operations.
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http://ow.ly/k5nSA
Just started reading my Free resource and guidebook from Hubspot! As they wrrite in their SWAG section...
Every good business has swag--the way you present your style.
APPEARANCE and STYLE is IT!
This is where we believe the difference is key!!! Start with SWAG and then get a really great marketing program in place!!! It should always be a combination of strategies.
This is a really great article...I suggest it for all my clients...
Particularly in the image-driven world of social media, it’s important that your business SWAG is UNIQUE and VISUALLY compelling.
I am reposting this from Jo Ann Miller's blog post since I think it has such relevance and merit:
http://joannsartadvice.blogspot.com/2013/01/drawing-in-digital-age-by-gerard-huerta.html
For more about Gerard Huerta visit these recent interviews:
The Man Behind the Logos — Smashing Interviews Magazine
and Gerard Huerta gives shape, meaning to the letters that matter
The Art of Great Logo Design and Lettering...here is an article that illustrates the wonderful process and work behind some of the most iconic logos in the last few decades...
Here is a link for all my clients and friends...I would recommend getting a jump start in 2013, with a better understanding of social media and how the inbound marketing tools can help you grow your business. Please let me know if you found these FREE links regarding marketing and social media tools helpful! As I learn more, I will be passing information on to my clients as well...So start the New Year off right!!! Here are 4 great new FREE social media guidebooks to get more involved and become more proactive with your business growth in the coming year.
I was intrigued the other day when reading about a designer who posed the question to other designers...how do we fit in as designers within the business-art spectrum?
The majority of designers would say they fit in the middle probably. Hoping that their great design prevails, but compromising on a few requests when their client asks for changes, (with good reason of course, as they see it!). The question was posed in their article... great ART or great BUSINESS?
I thought about this question from my point of view, but I now wanted to position this with a different point of view, my clients. Also I could ask the hypothetical business owner, the corporate project manager or vp, the non-profit director, or the attorney from her professional practice...
Do you appreciate the design behind the marketing campaign, the message sent to visually identify with your stakeholders or audience, the innovative solutions for deliverables to be met regarding timeframes and available resources and to what extent do you think this impacts on your brand. Does great design translate into great business results? I know the answer is a resounding YES, but I would like to hear
I pride myself on our great track record with our clients. In fact we hear we hit it out of the ballpark a lot! Very few have told us that we didn't hit the mark. This is always great to hear. I feel like a kid who is being praised by their parent for a well deserved A. However, there are a few times in the preparation of a new campaign or project, we have posed "relevant" and "pertinent" questions at our initial meeting with our prospective or existing client and left with copious notes, great interchange of dialogue and numerous questions answered...BUT, find that in subsequent conversations
