Communication does begin with asking the right questions....

I pride myself on our great track record with our clients. In fact we hear we hit it out of the ballpark a lot! Very few have told us that we didn't hit the mark. This is always great to hear. I feel like a kid who is being praised by their parent for a well deserved A.  However, there are a few times in the preparation of a new campaign or project, we have posed "relevant"  and "pertinent" questions at our initial meeting with our prospective or existing client and left with copious notes, great interchange of dialogue and numerous questions answered...BUT, find that in subsequent conversations

we somehow didn't hear the "SAME" thing that they did! At least not EXACTLY?...All of us believe we were listening ATTENTIVELY,
however few of us really hear the clients point of view "exactly" in the initial meeting. It may take a few meetings or conversations to GET it totally. In the getting to "know each other stage" most of us approach it from our own angle or VISION....and eventually we do GET it. The campaign or project then has WINNING results! But we must ALWAYS take the approach we have more to LEARN, more to INVESTIGATE when it pertains to our clients and their best interest in meeting their goals and objectives.